Brand Strategy :

The OpportunityReflects our understanding of the client’s brief. Distillation of numerous facts and figures, focusing upon key issues that impact the brand’s potential. Requires clarity of thought and economy of words.This is our first response to a client’s brief, irrespective of how exhaustive or sketchy the input. On approval, the client signals his agreement to our comprehension of the key issues that face the brand from a marketing communications perspective.

A Summary of Brand Strategy

WHO is the primary target, in demographic & psychographic terms?

WHEN and how often is the brand generally used?

WHICH are the products that actively compete with the brand?

WHERE is the brand in terms of the consumer?

And where could it be tomorrow?

WHAT is the opportunity, the marketing aim?